1.0 Course Overview

1.1.1 Why Marketing Analytics

1.1.2 Using Resource Allocation to Build Success

1.1.3 The Resource Allocation Process

1.1.4 Understanding the Resource Allocation Process

1.1.5 The Power of Analytics_ IBM

1.1.6 Marketing Return on Investment (MROI)

1.1.7 Calculating Return on Investment

1.2.1 Digital Media Attribution, Part 1

1.2.2 Digital Media Attribution, Part 2

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