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北京爱预科教育课程中心>数字时代营销
课程目录
1 Introduction of digital marketing

1.1 Digital marketing

1.2 What is Marketing?

2 Overview

2.1 Promotion

2.2 View from the Quad_ Promotion

2.3 Digital Concept_ Authenticity, Part 1

2.4 Digital Concept_ Authenticity, Part 2

2.5 Case Study Intro_ Pepsi Refresh

2.6 Case Study Summary_ Pepsi Refresh

2.7 Digital Concept_ User Generated Content, Part 1

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