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北京爱预科教育课程中心>公共关系中的社交媒体
课程目录
1 Introduction to Social Media in Public Relations

1.1 Welcome Video

1.2 Course Introduction

1.3 Overview

1.4 Social Networks, Web 1.0 and 2.0

1.5 The Fifth P

1.6 Social media and Crisis Communication – Organisation Point of View

1.7 Social media and Crisis Communication – Audience Point of View

2 Using Social Media for Engagement and Relationship Management

2.1 Social Media and Engagement

2.2 Social Media and the Relationship Management Perspective

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