课程介绍

 

　　Thecoursecoversawiderangeoftopics,includingtheoriginsofadvertising,thecreationofads,theinterpretationofads,thedepictionofrace,class,gender,andsexualityinadvertising,sexandselling,advertingandethics,andthefutureofadvertising.Thelectureswilldiscusstheoreticalframeworksandapplythemtospecificadvertisements.

 

　　课程目录

 

　　Whatisadvertisingandwherediditcomefrom

 

　　1.1WhatIsAdvertising

 

　　1.2ABriefHistoryofAdvertisinginAmerica

 

　　1.3MediaandAdvertising

 

　　1.4AbouttheHartmanCenteratDukeUniversity

 

　　1.5AbouttheAdvertisingEducationalFoundation

 

　　AmIbeingmanipulatedbyadvertising?

 

　　2.1SubliminalAdvertising

 

　　2.2PublicPerceptionoftheAdvertisingProfession

 

　　2.3EthicsandAdvertsing

 

　　What’sinanadbeyondthatwhichmeetstheeye?

 

　　Howdoadsgetmade?