1IntroductiontoSocialMediainPublicRelations
1.1WelcomeVideo
1.2CourseIntroduction
1.3Overview
1.4SocialNetworks,Web1.0and2.0
1.5TheFifthP
1.6SocialmediaandCrisisCommunication–OrganisationPointofView
1.7SocialmediaandCrisisCommunication–AudiencePointofView
2UsingSocialMediaforEngagementandRelationshipManagement
2.1SocialMediaandEngagement
2.2SocialMediaandtheRelationshipManagementPerspective
2.3BuildingCommunities
2.4UtilisingthePowerofSocialNetworks
2.5UsingOwnedMedia
2.6UsingAdvertisingandEarnedMedia
2.7HavingPersonalizedConversation
2.8ReviewandRatings
2.9DigitalUrgencyandValueAddedApps
2.10RealTimeMarketing
3ContentCreationandManagement
3.1ImportanceofContent
3.2TypesofContentPart1
3.3TypesofContentPart2-EditorialContentvs.CommercialContent
3.4ContentValue
3.5HowIdeasSpread
3.6CreatingViralContentPart1-SocialCurrency,Triggers,Emotion
3.7CreatingViralContentPart2-Public,PracticalValue,Stories
4ResearchandEvaluation
4.1ImportanceofEvaluation
4.2MeasuringSocialMediaPart1-DifferentTypesofMeasurements
4.3MeasuringSocialMediaPart2-EvaluationMetrics
4.4SocialListening
4.5DifficultiesinSocialMediaEvaluation
北京爱预科教育学校—官网
