课程目录
1Introductionofdigitalmarketing
1.1Digitalmarketing
1.2WhatisMarketing?
2Overview
2.1Promotion
2.2ViewfromtheQuad_Promotion
2.3DigitalConcept_Authenticity,Part1
2.4DigitalConcept_Authenticity,Part2
2.5CaseStudyIntro_PepsiRefresh
2.6CaseStudySummary_PepsiRefresh
2.7DigitalConcept_UserGeneratedContent,Part1
2.8DigitalConcept_UserGeneratedContent,Part2
2.9Exercise_Wikipedia.org
2.10CampusSpotlight_AlanCraig
3Overview
3.1ViewfromtheQuad_Placement
3.2BasicConcept_Placement
3.3DigitalConcept_NewRetail,Part1
3.4DigitalConcept_NewRetail,Part2
3.5CaseStudyIntro_Threadless
3.6CaseStudySummary_Threadless
3.7DigitalConcept_3DPrinting
3.8ThingiverseExerciseFollow-Up
3.9OPTIONAL_VideoDemonstrationofPrintingat3DHubs
3.10CampusSpotlight_TravisRoss
4Overview
4.1BasicConcept_Price
4.2ViewfromtheQuad_Price
4.3DigitalConcept_PayWhatYouWant,Part1
4.4DigitalConcept_PayWhatYouWant,Part2
4.5CaseStudyIntro_Radiohead
4.6CaseStudySummary_Radiohead
4.7RadioheadCaseStudyFollow-Up
4.8DigitalConcept_PriceComparisonTools,Part1
4.9DigitalConcept_PriceComparisonTools,Part2
4.10Exercise_RedLaser.com
4.11CampusSpotlight_HariSundaram
4.12MarketinginaDigitalWorldConclusion
北京爱预科教育学校—官网
