【高级商务英语口语课程】
   优易国际英语拥有高级商务英语口语全套的课程培训体系和完善的教学计划；拥有高级商务英语口语专业的师资团队；*中外教跟踪指导授课，全面提高商务人士的英语口语能力，目前正在开展高级商务英语口语培训课程。
   品      牌：优易国际英语
   适合人群：商务人士、英语口语学习
   上课时间：随时上课
   上课地点：大望路校区、北苑校区、上门授课、第三方地点
 
Lesson Eight
Business News Reading
商业报刊阅读
 
Part I    Objectives

²        Features and styles of writing in Western business journalism 西方商业新闻写作特点 ²        Idiomatic usages and set phrases often used to describe and predicting economic development 描述经济发展及预测发展趋势的习惯表达方式 ²        What is it in an earning report? 分析盈利报告

 
 
Part II    The How-Tos
 
Features of Western Business News Writing (西方商业新闻写作特点)
One of the most important features of Western business news writing is the usage of simple and lively English. Since of most these writings cover not stories but trends of the market or development of policies, it is essential to make the writing right to the point and accessible to reader of various education levels.Therefore, conciseness and clarity are the keys (语言简练通俗):
²        “ The company expects to incur a loss, excluding special items, of between (11) cents and (14) cents per share in the first quarter.”
除特殊项目，公司*季度预计会出现每股11至14分的亏损。
²        “Capital Spending by industry just pokes along. Ditto residential building.”
工业资本开支缓慢增加，住房建筑亦如此。
²        The collapse of copper price has come just as demand for it from the industrialized world has dropped 8% on last year and as production, after two years of high prices, is starting to increase.
铜价的猛跌正好是在工业国家的对铜的需求比去年下降8%和经过两年的高价后铜生产量正开始上升的时候发生的。
Much information has been covered, yet using only one sentence.
 
A long and boring day at work tires your eyes and mind. Wouldn’t it be even worse if you have to read on to some drab writings in news? So don't be surprised to see such lively expressions （用词生动形象）:
²        “Italy is one country where it is really good-bye to the boom, at least until the chronic weakness in the balance of payments is cured, and the 17%inflation is reduced.”
意大利是一个真正与经济繁荣告别了的国家，至少在国际收支方面的长期困境得以改善， 以及每年17%的通货膨胀有所一直之前，情况难以好转。
²        “When it came to a perennial Clinton bugaboo-personnel-things began on a promising note. Prodded by the White House, Seven Cabinet Chiefs announced their departures soon after Nov.5. The shakeup gave Clinton a chance to revitalize his weary team. So have any of those jobs been filled? Nope.”
克林顿刚刚看到即将摆脱困扰他多时的私人琐事的希望。在白宫的催促下，7位内阁要员宣布将于11月5日后卸任。此次内阁改组给克林顿以机会使其疲惫的内阁恢复活力。内阁成员的人选是否已经确定了呢？没有。
 
The usage of ellipsises makes eye-catching titles and subtitles: （巧用省略）
²        “Who is afraid of global markets? Not U.S. investors.”
²        “Time for a reality check in Asia. Time for a fire brigade.”
²        “Hubris? Perhaps. But Dobson isn’t the only putting up his chest these days.”
傲慢吗？也许。但DOBSON可不是近来*一位趾高气昂的人。
 
The frequent use of quotes, parentheses and hyperbaton: （引语，插入语及倒装）
²        “I am afraid the US banks are going to have to get used to seeing Doutsche Morgan Grenfell more often, “ says Chief Executive Michael W.R. Dobson.
总裁Dobson说：“恐怕美国银行将不得不习惯于经常与Doutsche Morgan Grenfell打交道了。”
²        “Any international company that’s not planning to do something in China is probably missing a bet”, says J. Tracy O’ Rourke, CEO of Varian Associates Inc., a California manufacturer of medical equipment. “it’s like the frontier of days past.”
“任何一家不打算在*作些事情的国际公司都可能失去一次机会”，。。。“她犹如往日的西部处女地。”
 
 
Part III  Let’s Talk Business
 
Following is an earning forecast of Motorola’s 1^st quarter, 2002 and some analysis of what such new press really means to investors.
Motorola's First Quarter and Full Year Earnings Outlook
SCHAUMBURG, Ill., Jan. 23 /PRNewswire-FirstCall/ -- Motorola, Inc. (NYSE: MOT) said today it expects sales in the first quarter of 2002 to be between $6.0 billion and $6.2 billion. The company expects to incur a loss, excluding special items, of between (11) cents and (14) cents per share in the first quarter. 
The company continues to expect sales from ongoing operations for the full-year 2002 to decline between 5 percent and 10 percent compared to 2001. The company confirmed that it continues to expect to return to profitability in the third quarter of 2002 and be profitable for the full year 2002. 
Motorola also said that it believes the current 2002 consensus earnings expectation of 4 cents per share for the full year, excluding special items, is not only achievable, but can be exceeded. The company believes that, if annual sales are near the high end of the company's guidance range and the wireless handset and semiconductor industries meet growth expectations, it is possible for the company to earn 15 cents per share in 2002, excluding special items, as the company previously discussed. The gross margin improvements anticipated in these two businesses if their industries meet growth expectations, coupled with the expected savings from cost reductions, would make this level of earnings possible. 
Business Risks: 

Statements about the company's sales